Concept
Preserving the SNCF railway heritage : En voiture Simone!
Old French Train / source : SNCF
We also took inspiration from train cockpit, luxurious, futuristic and contemporary vehicle dashboard.
- Graphic identity
- HMI for rail traffic including crossings
- A certain nostalgia in connection with the SNCF
- Respond to functional issues, user needs, while offering a strong identity to keep the feeling of being on the train.
Visual and sound environment with the existing avatar of Simone Hérault and her iconic voice.
The real Simone Hérault and her avatar / source : SNCF